Hi, I’m Edo!
Data-driven Sr. UX designer, design mentor & accessibility advocate.
Brand moments
Create cross-functional experiences on .com for global brand campaigns (Ready for Sport, Euro & Olympics). Design end-to-end experiences through the creation of flows, user journeys, information architecture, wireframes and prototypes to evaluate with consumers.
Role
UX Lead
Company
adidas
Explore & Inspire
Investigate and define the “Explore & Inspire” space for IKEA.com. From discovery research to effective problem framing, ideation, co-creation, prototyping, and user testing, into high-fidelity designs to inform product decision-making and business strategic plans.
Role
UX Lead
Company
IKEA
WIP - COMING SOON
CUèS
Scalable, customizable and interconnected system designed to empower & support older people to age independently at home.
Role
UX designer | Researcher
Company
Philips design
Trube
Peer to peer collecting service that helps municipalities to keep clean streets, while providing citizens an easy and flexible system to get rid of bulky items.
Role
UX/UI designer
Company
Rotterdam municipality
Human Instruments
A hands-free instrument developed for people with different abilities.
Role
Product designer | Researcher
Company
Vahakn Studio
Web design
Responsive web development and design for small businesses to create an online presence and increase sales or consumer acquisition.
Role
Freelance web designer
Clients
Private
Additional work

Product designer - Pininfarina Extra (2013)

Product designer - Side project (2013)

UX Designer - Side project (2014)